Product Hunt is one of the most popular places to promote a SaaS tool.
On an average, there are 30-40 product launches every day. Only 3–5 products get the right attention to leverage it for further growth.
Unfortunately, most SaaS launches never get noticed in the platform. The main reason behind this is:
They don’t start building their audience early enough.
Some other reasons are:
🚫 Not promoting the launch effectively.
🚫 Not preparing a well-written product page.
🚫 Not responding to comments and feedback.
But your SaaS launch story could be different. With the right strategy, you can easily make it to the TOP #3 of product launches on that day.
Today, I’m showing you how you can increase your chances of getting into the TOP #3 of Product Hunt.
Here’s how to do it, step by step:
Step 1: Interact and Engage with Online communities
Product Hunt is a community-driven platform, and the community plays a big role in determining which products are featured on the front page.
Simply participate in conversations and share your thoughts and insights when other people post. You can also share your own content, such as blog posts, articles, and videos. Your objective is to build a decent relationship with them.
This way, when you post and ask for their support, they’ll be by your side.
Here are a few tips on how to interact and engage with online communities:
- Be active and engaged: Participate in conversations, ask questions, and share your own thoughts and insights.
- Be helpful and informative. When you answer questions or share information, make sure you’re providing value to the community.
- Be respectful and positive. Avoid being negative or critical. Instead, focus on being helpful, constructive, and supportive.
Here are some online communities you can explore:
👉 Product Hunt
👉 Slack
👉 Indie Hackers
You can also find online communities specific to your industry or niche.
For example, if you’re launching a SaaS product for marketing professionals, you could join online communities like Growth Partners on Slack and Furlough Community on Discord.
Step 2: Maintain a Presentable Social Media Profile
Your personal social media profile is often the first thing community members and customers will see when they look you up.
A well-maintained profile shows that you are professional, engaged, and up-to-date. It also helps you to connect with other people in your field and build relationships.
How to keep your personal social media profile presentable and active:
- Professional Photo and Cover. Your profile photo should be a headshot of yourself that is well-lit and in focus. Your cover/banner image
- Write a compelling bio. Your bio should be a brief overview of your vision, your product, and what problem you’re solving with it.
- Post regularly. Aim to post on your social media accounts at least 3 times a week.
- Engage with your audience. When people comment on your posts or send you direct messages, don’t ignore. Instead, respond promptly and thoughtfully.
Step 3: Create a Well-written Product Page
Your product page is your chance to make a good first impression on potential users.
A well-written product page will clearly explain:
- What problem your product solves.
- Who are your target audience
- What are the main benefits that users can expect?
- Why it’s important to use this solution (fear or negative consequences)
Here are some other things you need to pay attention to:
➡️ Attach screenshots and videos to make your product page more visually appealing and engaging.
➡️ Include a clear call to action on your product page, such as “Sign up for free” or ” Download now so that people can start using your product as quickly as possible.
➡️ Proofread your product page carefully before launching. Typos and grammatical errors can make your product page look unprofessional and can damage your credibility.
Step 4: Leverage Your Personal and Community Network
In step #1, you focused on building relationships with members from various online community. Now it’s time to leverage that.
Before the launch date, reach out to people directly and let them know about your launch. You can do this through email, social media, or even in person.
Be sure to personalize your message and explain why you think they would be interested in your product.
Another great way to leverage your network is to ask people to share your launch on social media. This is a quick and easy way to get the word out to a large number of people.
Also, make sure you share your launch on social media. Ask your followers to upvote and comment on your product on Product Hunt.
If you’ve started a blog around your product niche, don’t forget to create a blog post about your launch. Be sure to include a link to your product page on Product Hunt.
One Last Tip: Tuesdays and Wednesdays are the most popular days to launch. Saturdays and Sundays tend to be the least popular days to launch.
In Summary
Making it into the TOP #3 of Product Hunt might seem like an impossible thing. But breaking it down into manageable steps makes it doable.
And the best part about a successful Product Hunt launch is it’s going to give you a solid boost in your SaaS journey.
While this guide focuses on the execution part, no execution means anything if you don’t have a great idea to begin with. Check out this free guide if you’re struggling to find the right SaaS idea.
Remember: with patience and perseverance, you can do it all by yourself.
Now, let’s focus on what to do next.
Next Action Step
If you aren’t active on social communities, start spending 30–60 minutes every alternative day.
Find the communities where your ideal customers hang out often and engage with conversations with them
You’ll be amazed to see how handy they come in when you launch.
That’s it for today.
See you next week.
Whenever you’re stuck in your SaaS journey, there are 3 ways I can help you
➡️ 1:1 early SaaS founder consultation
➡️ Building a social media following of your ideal customers
➡️ Go-to-market Strategy
You can find me here]