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#13 How to Find B2B Leads for SaaS Using Inbound Channels

by | Jun 15, 2024 | Newsletter

In this article I’ll discuss three inbound channels that can bring you enough lead to cover for the entire year.

Finding quality B2B leads for your SaaS is a genuine struggle.

Specially when,

Ads look too costly.
Cold calls and emails don’t work.
Every day without new customers feels like a failure.

Most SaaS founders don’t realize that through effective inbound marketing, you can make customers COME TO YOU.

The beauty of inbound marketing lies in,

Getting lots of new customers without chasing them.
Seeing an inbox full of messages from interested customers.
Leveraging trust and relationships, without pushing too hard.

Today, I’ll discuss three inbound channels that can bring you enough lead to scale 3x within a year. They are:

  • LinkedIn,
  • Reddit, and
  • Online communities.

Here’s how you can use them effectively.

LinkedIn

Optimize your LinkedIn profile to ensure maximum effectiveness- by Kazi from Meek Academy
  1. Get Sales Navigator: Even if it’s just for one month. You can get a free trial or ask someone with Sales Navigator for a referral link to get three free months.
  2. Target Your Audience: Search for your audience using very specific criteria. Make sure to select “Posted on LinkedIn in last 30 days” to avoid inactive accounts.
  3. Write Effective Messages: Focus on your audience’s problems and anxieties. They care about solving their issues, not your product. Here’s an example message: Adapt the message based on your goal. Instead of saying “My clients…”, you could say “I’ve built a tool to get…”
Hi [name],

Are you struggling with scaling your SaaS?

My clients are getting 6-10 warm leads every week by using effective inbound strategies.

Worth a chat?

Reddit

  1. Find Relevant Subreddits: Use sites like The Hive Index to find Subreddits that match your audience.
  2. Ask Questions: Don’t just post promotions. Asking questions that matter to people gets you more engagement.
  3. Build Trust: Have real conversations and give advice. This makes it easier to ask for genuine feedback later.
Engage with valuable comments in Reddit conversation- Kazi from Meek Academy

Communities

Communities work a lot like Reddit. Use The Hive Index again to find them.

  1. Join Relevant Communities: Look for communities that have spaces dedicated to feedback.
  2. Be Direct: You can be more straightforward here. Create a small survey and share it in these spaces.

Wrapping Up

Inbound is a quality game.

You need to focus on engaging with your audience, understanding their needs, and providing genuine value.

If you’re consistent with this strategy, you’ll rarely need any outbound strategies or tools to bring in more customers.

All the best.

That’s all for today, see you next week.

[P. S: If you need to focus on improving your product and reply to user queries (to prevent churn), it’s better to hire someone to take care of your inbound marketing part.

I help SaaS founders with

  • Social media profile optimization
  • Growing your founder profile
  • Networking with potential customers
  • Community engagement

Drop me a message here if you want to work with me.]